Clause One Based on《the People's Republic of China Brand Law》,take full advantage of the famous brand “Polaris”to carry out brand operation, unceasingly enhance reputation and value of “Polaris”,further help the companies open up the market and enhance economic effect.
Clause Two Establish normative brand management system, ensure the prominence and originality of“Polaris”brand; ensure timely brand registration both inside and outside the country; ensure the right employment of the brand according to law; ensure the quality of the products with the brand; ensure the service credit; ensure reasonable investment for advertisement; ensure the inviolable patent rights of the brand and the ceaseless rise in the brand value.
Clause Three YANTAI POLARIS STATE-HOLDING CO.,LTD. (called holding company for short following) acts as the possessor of“Polaris”brand, enjoys patent rights according to law. The holding company sets up brand management committee, responsible for matters concerned with the brand management.
Clause Four These measures are applicable for all the companies (called companies for short following) that employ“Polaris”brand name and“Polaris”trade name.
Chapter Two
Brand Management
Clause Five The programming and development department of the holding company is the responsible department for brand management, its main functional responsibilities are:
1. Responsible for drawing out and perfecting the bylaws for brand management of the holding company;
2. Responsible for the application、registration、extension、attornment、evaluation、dissidence、retrial、controversy、alteration、license and other projects of the brand. As for other types of brands that are not employed for the time being, they should be proclaimed once every three years;
3. Responsible for approving the template of the brand identified articles before printing and approving the companies that make and process the identified articles;
4. Responsible for assisting to settle infringement cases and disputes;
5. Guide and supervise the brand management work of companies;
6. Responsible for the file management and information processing of the brand;
7. Supply advisory service and guidance about brand specialty knowledge;
8. Responsible for contacting with the government's brand administration department;
9. Responsible for other affairs concerned with the brand.
Clause Six Companies that need to register brand or employ other brand can transact brand registration procedure themselves with the permission of the holding company. After the brand is approved and registered, it should be reported to the holding company for the records.
Clause Seven If the companies that must employ others' registered brand for management needs should make an application to the holding company, the granted brand must be demonstrated at all points, and it must be ensured that the obligee of the brand has not any dispute about brand right and mortgage with the third person, then the brand can be granted.
Clause Eight The holding company can make over usufruct of the brands that are left unused for a long time or seldom used according to the practical circumstances.
Clause Nine Work on file management of the brand. Follow the principles of keeping the integrity、authenticity、security of the file datum, keep in the archives uniformly. The files should be classified according to the following contents: brand registration datum; infringement cases and dispute cases datum; advertisement datum; relevant datum of the brand in the market; brand registration information of related companies inside and outside the country; brand employment information of the same kind of products
Clause Ten The holding company can retain social agencies to evaluate the registered brand according to the practical circumstances. If brand infringement happens, the evaluation of the brand will act as basis for claim damages.
Clause Eleven The holding company approve the printed brand mark application made by companies that employ“Polaris”brand, and is responsible for approving the qualification of the company that assumes the printing and supervising the printing of the mark of products.
Clause Twelve The printing of registered brand mark should be conducted strictly according to relevant law、regulations and rules of our country, the company that assumes the printing must have legal《Brand Mark Printing Company Certificate》issued by Industry and Commerce department, and must conform to the relevant regulations of《Printing Trade Management Regulations》issued by state press publishing office.
Clause Thirteen The holding company set up the leading group to crack down on false and inferior products and“fake-combating office”, with a free hand to transact brand infringement cases. The holding company should investigate the cases and obtain evidence in time, according to the degree, it can adopt many measures, such as negotiating with violator about compensation、reporting to law enforcement agency or judicial authority, and conducting a suit ,etc.
