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“Polaris”Brand Management Methods

Clause Twenty-Three The holding company is responsible for scheming and advertising brand integral image, responsible for drawing and pushing VI ( vision identification system ) standard, and ensuring enough investment in the trademark advertisement.

Clause Twenty-Four The companies should be responsible for trademark advertisement of the products produced by their own companies, and ensure necessary investment in advertisement.

Clause Twenty-Five In order to maintain the “ Polaris ” integral image, The holding company should organize some exhibition fairs and other necessary social activities according to needs. The companies must attend the above activities uniformly organized by the holding company as required, and make a payment for necessary charge. The holding company should encourage the companies to promote collectivism, build up external uniform image.

Clause Twenty-Six When the companies are employing “ Polaris ” brand, they assume the responsibility to maintain the exclusive usufruct of the brand, and also assume the responsibility to inform against infringement actions. When the holding company find out and crack down on imitations of “ Polaris ” brand products, the companies must cooperate with the holding company.

Clause Twenty-Seven The companies should unceasingly enhance the credit standing and good fame of “ Polaris ” brand by manufacturing high quality products and supplying good service. As for the companies with quality instability 、 low credit standing 、 bad after sales service or market occupation evident dropping, they must mend within limited time.

Clause Twenty-Eight The companies should mark “ Polaris ” brand and mark “ ? ” on the packing of the products. Before “ Polaris ” brand is employed, the companies should confirm that the employment of “ Polaris ” brand is within the range of verified products, and the verified and registered explanation 、 figure or combination of them must not be changed at discretion. Anything concerned with “ Polaris ” brand, such as the explanation 、 figure 、 packing 、 advertisement 、 web site datum, is required to be approved by the holding company for the record.

Clause Twenty-Nine As for the companies that make a great contribution to the development and maintenance of “ Polaris ” brand, the holding company should award proper encouragement or reduce the charge rate of next year properly.


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